Privacy Policy

Who we are

Our website address is:

Wigs Online is an Australian Owned and Based Company which provides great quality Human Hair and Synthetic fibre wigs, hairpieces, extensions and other associated products throughout Australia and Overseas.

The Wigs Online website was established in 2001 after several years of successfully servicing customers via an eBay store. The move to our own website was so as to provide clients with a state of the art e-commerce website that is simple and easy to use in the privacy and comfort of their own home.

We can be contacted via email or phone during business hours and all our contact details are listed on our Contact Us page.

What personal data we collect and why we collect it

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site. Further Information relating to Cookies can be found below.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for at least 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When You submit a form on our website (Newsletter Subscription or Contact Us Form) , apart form the details you submit, such as Name, Email Address and Message Content we also collect your IP address and browser user agent string to, again this is done to help spam detection.

If you have provided information by signing up to our Newsletter then you may form time to time receive emails with information relating to product releases, special offers and discounts, information relating to trading hours or any other information about our operations that we may deem pertinent to our clients.


To improve your experience on our site, we use “cookies”. Cookies are an industry standard used by most major web sites. A cookie is a small file that our site may place on your computer as a tool to remember your preferences. You can control the use of cookies by adjusting the settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

To leave a comment on our site you must be logged in as a registered user. In doing so, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Other Services – Cookies & Data

Some services we use will also set cookies in your browser when you visit our website and may record any personal data you enter. These services use cookies so as to enable the functionality of certain features on our website. The list of cookies set by Wigs Online and other companies, what they track and what data they may use are listed below:


The Wigs Online cookie is used during your visit and assists with the checkout process and forms on our website, while you are logged in to your account.  It records generic information from your user profile and as mentioned above this cookie is deleted once you log out of your account.
The Facebook cookie is used to track how many visitors come from our Facebook page and provides generic information from your user profile (if provided) such as region, age, gender etc.. This cookie is anonymous and no data identifying you personally is collected/passed to Wigs Online. Read Facebook’s privacy policy.

The Google cookie is used to track visitors to our website so as to aid our marketing. It provides generic information from your browser such as region, pages visited, time spent on the site and other generic information. This cookie is anonymous and no data identifying you personally is collected/passed to Wigs Online. Read Google’s privacy policy. (

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself). Read Automatic’s Privcay Policy

The cookie set by tawk enables the use of our chat feature. This cookie is anonymous and no data identifying you personally is collected/passed to Wigs Online. Read Tawk’s privacy policy.

All searches performed using the internal site search are logged in the database, including the following information: the search query, the number of hits found, user ID for users who are logged in, date and time and the IP address. The IP address is stored for security and auditing purposes.

The search logs are stored indefinitely. Read about how Relevanssi complies with the GDPR Regulations

The cookie set by the yith wishlist enables to track products you’ve added to the wishlist. We use this to show you and other users your favourite products, and to create targeted email campaigns.
We keep track of the wishlists you create, and make them visible to the store’s staff.
We also use cookies to keep track of wishlist contents while you’re browsing our site.
Only Wigs Online staff have access to any personal iformation (Name, User ID etc.) associated with your wishlist Read Yithems’s privacy policy on their website.

The cookie set by eWay enables the use of our credit card payment option during checkout. This cookie is anonymous and no data identifying you personally is collected/passed to Wigs Online. Read eWay’s privacy policy.

The cookies set by Pay Pal enables the use of Pay Pal payment option during checkout. This cookie is anonymous and no data identifying you personally is collected/passed to Wigs Online. Please see the PayPal Privacy Policy for more details.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Our website may contain links to other websites. Please note that we are not responsible for the privacy practices of such other sites.  If you use a link and navigate to another websites, we advise you read their privacy policy.

Analytics & Remarketing

When visiting our website various analytical data is collected via third parties (e.g Google, Facebook, and other social media companies). This information assists us with our marketing efforts by providing insights into what products people are most interested in and how they interact with our website.

With regards to the cookies set and data collected by Google Analytics, it is important to know that Google Analytics does not identify individual users or associate their IP address with any other data held by Google. We only use reports provided by Google Analytics to help us understand website traffic and webpage usage of our visitors.

By using our website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy and for the purposes as mentioned above. You are able to opt out of Google Analytics if you disable cookies and JavaScript in your browser, or use the opt-out service provided by Google.

With the data collected for remarketing, google may present some of our advertising to you when you visit other websites on the internet that are paid by google to present advertising on their website. We have no affiliation with the websites that goole presents our remarketing ads on and have little control over this. However if our ads are presented to you on a site that you find offensive, please advise us of the websites URL address and we can request that the website is blocked from presenting our ads.

Social Media Platforms

Visiting our website may allow some social media sites (e.g. Facebook, LinkedIn, Twitter, Instagram etc.) to connect your visits with other Personal Information they hold If you are a member of that social media site. This generally occurs If you choose to “like” or “share” information from this website through those social media services. We recommend you review the privacy policy of those services.

Who we share your data with

Any information held specifically by Wigs Online, which you submitted to us during your interaction with our site, is not shared with any other parties. Your information will only be passed on to a third party if requested by you in order to assist your dealings with that third party e.g with your consent we may provide and invoice with your details to your Health Fund Provider or any state Government assistance provider that you nominate.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, have placed an order, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service to eliminate the incidence of spam comments an reviews.


Credit Card processing is done using a PCI DSS compliant provider and basic order information along with payment details are transmitted over a secure encrypted connection.

Pay Pal payments are processed on the Pay Pal website and the only information transmitted is the basic details of your order which are required to process your payment and order.

Information shared with a payment provider to process payments includes:

  • Name
  • Email
  • Address
  • Phone
  • City/State/Zip
  • Unique payment identifier
  • Payment provider identifier

Contacting us regarding your information

If you require information about what data is stored about you, would like your personal data erased form our systems (this will impact any future orders or order your history if you later require it) or if you have any privacy concerns please email

We can also be contacted for general enquiries via email or phone (during business hours) using the contact details on our Contact Us page.

How we protect your data

Protecting your data is of up most importance to us and we have many security measures in place to prevent any data breaches. We constantly review our security to ensure that the measures are up to date and effective in protection your data.

Sensitive and financial information is not stored on devices within Wigs Online’s premises.  All companies which we contract to process sensitive financial information are all PCD DSS complaint with Australian standards in relation to data security.

What data breach procedures we have in place

In the event of a data breach we lock down any servers containing client information as soon as the breach is detected. Clients who may have been affected will be notified via the contact details provided on their account.

What third parties we receive data from

The only third parties that provide us data are the payment processing gateways. The information provided is only a confirmation of the status of your payment (Approved or Declined).

What automated decision making and/or profiling we do with user data

Other than any profiling done by Google Adwords and any Social Media Platforms that we use (e.g Facebook, Instagram, Pinterest etc..) and the automated spam detected service, we do not use your data with an any other automatic decision making or profiling systems.